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Art Of The Title: Saul Bass title sequences:10 of the best (Source)

Saul Bass’ powerful title sequence for “The Man With the Golden Arm” changed the way directors and designers would treat the opening titles. 

“My initial thoughts about what a title can do was to set mood and the prime underlying core of the film’s story, to express the story in some metaphorical way. I saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have an emotional resonance with it.”